WIC Breastfeeding Peer Counseling Program

The WIC Breastfeeding Peer Counseling Program provides breastfeeding promotion and support through the WIC Program. Research has shown that there is no better food than breast milk for a baby’s first year of life. Breastfeeding provides many health, nutritional, economical, and emotional benefits to mother and baby. Since a major goal of the WIC Program is to improve the nutritional status of infants, WIC mothers are encouraged to breastfeed their infants. WIC has historically promoted breastfeeding to all pregnant women as the optimal infant feeding choice, unless medically contraindicated.
Peer counselors help to increase breastfeeding success by providing mother-to-mother support. Peer counselors have both personal experience and training to help mothers breastfeed. Mothers who have a peer counselor often choose to breastfeed. They also fully breastfeed longer after having their baby.
Peer counselors:
•Help pregnant women get ready to breastfeed
•Talk to mothers about their thoughts on breastfeeding
•Help new mothers get breastfeeding off to a good start
•Explain ways to prevent common breastfeeding problems
•Talk to mothers about ways to solve common breastfeeding problems
•Refer mothers to lactation specialists, health care providers, and other services
Most peer counselors help mothers over the phone, in person at WIC sites, in breastfeeding classes or support groups. Some peer counselors provide home or hospital visits.

GLITC currently has breastfeeding peer counselors at WIC sites in Red Cliff, Wisconsin Dells (Ho-Chunk Nation) and Lac Courte Orellies.  

©2019 Great Lakes Inter-Tribal Council INC.
2932 Highway 47 N.
P.O. Box 9
Lac du Flambeau, WI 54538
Phone: 715-588-3324
Fax: 715-588-7900

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