Publications and Media

Women, Infants & Children (WIC)

Wisconsin WIC helps you buy the foods you and your children need to stay healthy. The WIC foods in your monthly food package are specifically chosen to promote good health, growth, and development. With your eWIC card, you can only buy foods that are approved by WIC and in your current benefits. The authorized foods are described in the WIC Shopping Guide and the following videos. The current food list is effective November 1, 2022 - October 31, 2025.